Medical Affairs in European Drug Launches
- Framework for Launches in Europe
- Including Practical Exercises
- Also available as an in-house seminar
- Officially certified according to ISO 9001 and ISO 21001
Seminar
Ab
1.490,00 €
zzgl. MwSt.
Leistungen & Ablauf
Veranstaltung - 1.490,-€ zzgl. MwSt.
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
Buchungsdetails
Seminar
Ab
1.490,00 €
zzgl. MwSt.
Leistungen & Ablauf
Veranstaltung - 1.490,-€ zzgl. MwSt.
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
Boost your impact in European drug launches with this interactive Medical Affairs seminar on communication, cross-functional collaboration and launch excellence.
Your speakers
Ricardo de Abajo
Sanofi
MSL Immunology-Respiratory
Ricardo de Abajo has built a long-standing career as a Medical Science Liaison with a focus on immunology, respiratory medicine, oncology, haematology, and rare…
Your speaker
Ricardo de Abajo
Sanofi
MSL Immunology-Respiratory
Ricardo de Abajo has built a long-standing career as a Medical Science Liaison with a focus on immunology, respiratory medicine, oncology, haematology, and rare diseases. His experience spans leading pharmaceutical companies, where he has supported therapeutic areas such as COPD, asthma and IPF. Alongside his industrial roles, he has contributed to academic teaching and research, holding ongoing honorary positions and earlier postdoctoral posts in neurophysiology and clinical research in Spain and France.
Victoria Ho
Paramita Project Services Ltd, UNITED KINGDOM
Medical Excellence Consultant
Victoria Ho is a dedicated advocate for harnessing the potential of Medical Affairs to drive patient-centric initiatives…
Your speaker
Victoria Ho
Paramita Project Services Ltd, UNITED KINGDOM
Medical Excellence Consultant
Victoria Ho is a dedicated advocate for harnessing the potential of Medical Affairs to drive patient-centric initiatives within companies. With extensive experience in large, rare-disease biopharmaceutical companies, she has contributed across the entire Medical Affairs spectrum - from bench research and development to clinical settings, field medical roles, and strategic leadership positions.
Dr. Simone Seiter
Simon - Kucher & Partners,
Frankfurt
Partnerin
Your speaker
Dr. Simone Seiter
Simon - Kucher & Partners,
Frankfurt
Partnerin
Dr. Maja Beilmann-Schramm
msl-excellence, GERMANY
Founder and CEO
She has been working in the pharmaceutical industry for over 24 years. Among other roles, she has held several leadership positions in Medical Affairs at…
Your speaker
Dr. Maja Beilmann-Schramm
msl-excellence, GERMANY
Founder and CEO
She has been working in the pharmaceutical industry for over 24 years. Among other roles, she has held several leadership positions in Medical Affairs at national, regional, and global levels. Until 2024, she served for many years as Director Global Field Medical Excellence & HCP Exchange at Merck before starting her career as a consultant, trainer, and coach.
What to Expect
- Strategic role of Medical Affairs in European launches
- Scientific communication, data storytelling and KOL interaction
- Structured launch planning and cross-functional collaboration with Marketing, Market Access and Clinical Operations
- Use of digital tools
- Contribution of Medical Affairs to clinical trials and RWE, including meaningful KPIs and performance metrics
Who Should Attend
This seminar is designed for professionals working in Medical Affairs and related functions in the pharmaceutical and healthcare industries. It is particularly relevant for those:
- Currently involved in, or preparing for, product launches in Europe
- Managing or supporting Medical Affairs strategies and activities
Objective of the Event
Launching new medicines in Europe is becoming increasingly complex. Diverse national requirements, stricter regulations and a growing number of stakeholders all raise the bar for Medical Affairs. This seminar will equip you to plan and implement Medical Affairs activities for European launches.
You will explore the evolving role of Medical Affairs in Europe, learn how to communicate clinical data effectively, strengthen cross-functional collaboration and use digital tools and KPIs to demonstrate impact. Practical exercises, role-plays and group work ensure that you can transfer what you learn directly into your own launch projects.
Your Benefit
By attending, you will...
- be able to refine the strategic positioning of Medical Affairs within European launch plans and better align it with the overall brand and market access strategy.
- gain practical approaches to enhance the clarity and consistency of your scientific communication.
- be able to optimise your launch roadmap.
- learn how to use data visualisation and digital engagement tools in a more insightful way.
- gain practical ideas on how to further develop your KPI framework for Medical Affairs.
Programme
Day 1: 09:00 a.m. - 04:00 p.m.
Day 2: 09:00 a.m. - 12:00 p.m.
Day 1
09:00
09:15
Dr. Maja Beilmann-Schramm
- Evolving Role of Medical Affairs
- Differences between countries in Europe
09:45
Dr. Maja Beilmann-Schramm
- Verbal and written communication of clinical data
- Storytelling with data and scientific dialogue
- Role-play: Responding to KOL enquiries
11:00
11:15
Dr. Simone Seiter
- General Timelines and to-dos from early market access to post-launch
- Target group identification and mapping
- Role of Medical Affairs
12:30
13:30
Dr. Simone Seiter
14:30
14:45
Ricardo de Abajo
- CRM platforms and data visualisation tools
- Best practices for virtual and hybrid stakeholder meetings
- Leveraging digital technologies for insight generation
16:00
Welcome & Introduction
09:15
Medical Affairs activities in Europe
Medical Affairs activities in Europe
Dr. Maja Beilmann-Schramm
- Evolving Role of Medical Affairs
- Differences between countries in Europe
09:45
Scientific Communication & Stakeholder Engagement
Scientific Communication & Stakeholder Engagement
Dr. Maja Beilmann-Schramm
- Verbal and written communication of clinical data
- Storytelling with data and scientific dialogue
- Role-play: Responding to KOL enquiries
Break
11:15
Framework for Launches in Europe
Framework for Launches in Europe
Dr. Simone Seiter
- General Timelines and to-dos from early market access to post-launch
- Target group identification and mapping
- Role of Medical Affairs
Lunch break
Collaboration Principles of Medical Affairs with Marketing, Market Access, and Clinical Operations
Break
14:45
Digital Tools & Field Insights
Digital Tools & Field Insights
Ricardo de Abajo
- CRM platforms and data visualisation tools
- Best practices for virtual and hybrid stakeholder meetings
- Leveraging digital technologies for insight generation
End of day 1
Day 2
09:00
Victoria Ho
- Medical Affairs in the execution of phase I, II and III studies, from selection of investigation centers to the follow-up of the implementation
- RWE studies: implementation and data collection
10:15
10:30
Victoria Ho
- Quantitative indicators (number of projects, field time etc.)
- Qualitative Indicators (success of projects, quality of insights etc.)
11:15
Victoria Ho
12:00
09:00
Medical Affairs in (Clinical) studies
Medical Affairs in (Clinical) studies
Victoria Ho
- Medical Affairs in the execution of phase I, II and III studies, from selection of investigation centers to the follow-up of the implementation
- RWE studies: implementation and data collection
Break
10:30
Performance metrics for Medical Affairs
Performance metrics for Medical Affairs
Victoria Ho
- Quantitative indicators (number of projects, field time etc.)
- Qualitative Indicators (success of projects, quality of insights etc.)
Group work on Medical Affairs scenarios
End of Day 2
Downloads
Request the documents using our form.
Brochure
The Role of Patient Preferences in Healthcare Decision-Making
Weitere Informationen
Access to and procedure for online events
Once you have registered for an event, we will send you the access information for your customer portal. Click here to log in to the customer portal using your email address and password. Please ensure you can access the customer portal before the day of the event.
All important or additional information and personal documents are available in your personalised customer portal. This is also where you start your online courses. If you do not have access to the customer portal yet, you can easily register here.
On the day of the event, you kick off your online training in the customer portal by clicking ‘Participate’ directly in the respective event. You will then be redirected to the Learning Space.
Learn more about our online events here.
Free pre-meeting and technology check
You can attend one of our pre-meetings and explore our Learning Space free of charge. Registration is not required. You can find available dates for a pre-meeting in your customer portal. Click the green ‘Participate’ button in the pre-meeting in the customer portal and you will be redirected to the Learning Space.
The pre-meeting gives you the opportunity to explore our Learning Space and to familiarise yourself with the technology to start off your online training on the right foot. This is a non-binding offer for all our customers and not a prerequisite for participation. If a pre-meeting date does not suit you but you would still like a technology check, please contact us.
Our Recommendations
Pharmacovigilance Signal Management
This interactive two-day seminar covers the regulatory fundamentals of signal management and their practical implementation through PRAC case studies, using EudraVigilance, programmable data analysis,…Sprache: Englisch
Extractables & Leachables: Current CMC requirements in light of the upcoming ICH Q3E
E&L and CMC compliance: After having participated in the seminar you will be equipped to navigate the upcoming requirements confidently and proactively prepare your organisation for the implementation…Sprache: Englisch
Clinical Strategy China (NMPA)
This seminar equips medical device professionals with a clear regulatory and operational roadmap for clinical evaluation and clinical investigations under China's NMPA framework. Building on existing…Sprache: Englisch
Outsourcing & Vendor Oversight in Regulatory Affairs
Overview of RA outsourcing & vendor oversight: risk-based vendor selection, governance and compliance controls. Practical and compact in just half a daySprache: Englisch
Further Information
e-Learning - Click and learn
We provide flexible education and training with high-quality e-Learning programmes for several topics.
In-house seminars
Our programmes are also available for in-house training. Just contact us!
We guarantee the highest quality
We are now officially certified to ISO 9001 and ISO 21001 standard.
Your Contact Person
We are happy to advise you personally and individually.
Leila Dörfler
Team Leader
+49 6221 500-695
l.doerfler@forum-institut.de