KOL-Management
Building stronger partnerships with Key Opinion Leaders
- Learn to handle challenging KOL interactions with (more) confidence
- Many Practical Examples
- Focus on Pharma KOLs
- Officially certified according to ISO 9001 and ISO 21001

Online-Seminar
Ab
1.290,00 €
zzgl. MwSt.
Leistungen & Ablauf
Veranstaltung - 1.290,-€ zzgl. MwSt.
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
Buchungsdetails
Online-Seminar
Ab
1.290,00 €
zzgl. MwSt.
Leistungen & Ablauf
Veranstaltung - 1.290,-€ zzgl. MwSt.
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
The seminar covers essential topics such as stakeholder identification, effective meeting preparation, and legally compliant collaboration. Tailored for Medical Science Liaisons (MSLs) and Medical Affairs teams, the seminar equips you to gain real insights from KOLs, overcome challenging situations, and elevate patient outcomes.
Your speakers
What to Expect
- Identifying key influencers and stakeholders in the field
- Building and maintaining relationships with KOLs
- Preparing effectively for KOL meetings
- Gaining actionable insights from KOLs
- Handling challenging situations
- Legally compliant collaboration with KOLs: practical implications of international codes of conduct
Who Should Attend
Are you a Medical Science Liaison (MSL), Medical Affairs professional, or part of a team that engages with Key Opinion Leaders (KOLs) in the healthcare sector? This seminar is essential for anyone aiming to strengthen relationships with KOLs, gain valuable insights, and elevate patient outcomes through expert collaboration.
Objective of the Event
KOL engagement is a cornerstone of the Medical Science Liaison role. This seminar equips participants with the tools and techniques needed to establish and nurture impactful relationships with KOLs. By mastering strategic communication and compliance, attendees will enhance their professional contributions and positively influence patient care.
Your Benefit
- Gain a step-by-step understanding of how to identify and profile key influencers in your field
Learn proven methods to prepare for and conduct impactful KOL meetings
- Develop strategies for navigating challenging interactions
Ensure collaborations comply with international healthcare codes and standards
- Stay ahead in multi- and omnichannel communication
Programme
9:00 am - 5:00 pm seminar
You may dial in 30 min in advance
09:00
09:15
Dr. Maja Beilmann-Schramm, Victoria Ho
- EFPIA Code of Practice
- WHO Ethical Criteria for Medicinal Drug Promotion
10:15
10:30
Dr. Maja Beilmann-Schramm, Victoria Ho
- Criteria such as publications, studies or membership in professional groups
- Profiling
- Social Listening
- Exercise: Identifying a suitable KOL for a Project
11:30
Victoria Ho, Dr. Maja Beilmann-Schramm
- Coordination and orchestration of information
- Role of Medical Affairs, especially of Medical Science Liaison Managers
- How can Artificial Intelligence support Multi-/Omnichannel-Communication
13:00
14:00
Victoria Ho, Dr. Maja Beilmann-Schramm
- Gather information on the KOL: Internal and external Sources
- Define Meeting Objectives, create a Meeting Agenda
- Anticipate Questions and Challenges
- Adapt communication style according to the KOL's preferences and background
15:00
15:15
Dr. Maja Beilmann-Schramm, Victoria Ho
- Questioning Techniques for deep insights
- Discussing Real-World Applications - the power of patient stories
- Summarise and Validate Insights
16:15
Victoria Ho, Dr. Maja Beilmann-Schramm
- KOL is under time pressure, KOL seems distracted, KOL is frustrated by too many company contacts, etc.
17:00
Introduction
09:15
International Standards for Healthcare Compliance
International Standards for Healthcare Compliance
Dr. Maja Beilmann-Schramm, Victoria Ho
- EFPIA Code of Practice
- WHO Ethical Criteria for Medicinal Drug Promotion
Break
10:30
Identifying key influencers and stakeholders in the field
Identifying key influencers and stakeholders in the field
Dr. Maja Beilmann-Schramm, Victoria Ho
- Criteria such as publications, studies or membership in professional groups
- Profiling
- Social Listening
- Exercise: Identifying a suitable KOL for a Project
11:30
Multi-/Omnichannel-Communication
Multi-/Omnichannel-Communication
Victoria Ho, Dr. Maja Beilmann-Schramm
- Coordination and orchestration of information
- Role of Medical Affairs, especially of Medical Science Liaison Managers
- How can Artificial Intelligence support Multi-/Omnichannel-Communication
Lunch break
14:00
Prepare for KOL Meetings
Prepare for KOL Meetings
Victoria Ho, Dr. Maja Beilmann-Schramm
- Gather information on the KOL: Internal and external Sources
- Define Meeting Objectives, create a Meeting Agenda
- Anticipate Questions and Challenges
- Adapt communication style according to the KOL's preferences and background
Break
15:15
Win-Win Conversations with KOLs
Win-Win Conversations with KOLs
Dr. Maja Beilmann-Schramm, Victoria Ho
- Questioning Techniques for deep insights
- Discussing Real-World Applications - the power of patient stories
- Summarise and Validate Insights
16:15
How to Deal with "difficult" situations
How to Deal with "difficult" situations
Victoria Ho, Dr. Maja Beilmann-Schramm
- KOL is under time pressure, KOL seems distracted, KOL is frustrated by too many company contacts, etc.
End of the Seminar
Downloads
Request the documents using our form.

Brochure
Weitere Informationen
Technical requirements
You need a reliable Internet connection to take part in our online events. To have the best possible learning experience, we recommend that you use the latest version of the Microsoft Edge or Google Chrome browsers. You will need a headset, loudspeaker or telephone to play the audio. Further information is available here. Please check beforehand that your microphone or headset and camera are working properly. Do not access our services from a VPN since there are issues with the audio over such connections.
We have integrated Zoom video conferencing software into our Learning Space for our online training courses. If you are not authorised to use Zoom, please get in touch with us so we can make alternative arrangements for you to take part in our online training.
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Further Information
Your Contact Person
We are happy to advise you personally and individually.
Leila Dörfler
Team Leader
+49 6221 500-695
l.doerfler@forum-institut.de




