2025-04-16 2025-04-16 , online online, 1,290 € zzgl. MwSt. Yves Koch https://forum-institut.de/seminar/25092002-global-value-demonstration-market-access-pricing/referenten/25/25_09/25092002-global-value-demonstration,-market-access-pricing_koch-yves.jpg Global Value Demonstration, Market Access & Pricing

You will gain actionable insights into global pricing, market access strategies, payer evidence requirements, and health economic tools - enabling you to support strategic decision-making across diverse healthcare systems.

Topics
  • Commercial Models for Market Access
  • Evidence Demonstration & HTA
  • Value Proposition and Communication
  • Health economic modeling and evaluations
  • Global Pricing and Market Access Strategy


Who should attend
This course is designed for professionals working in Market Access, Pricing, and HEOR, as well as business development and commercial affairs managers who are involved in shaping or executing global pricing and access strategies.
Aims and objectives
This compact course offers a comprehensive overview of commercial models, pricing strategies, and market access pathways within the global healthcare environment.

Participants will explore essential aspects such as licensing models, payer evidence generation, value-based healthcare systems, and health technology assessments. Through expert-led sessions and practical case discussions, the course enables participants to critically assess value propositions, apply health economic tools, and understand pricing frameworks. Special focus will be placed on the integration of real-world evidence, global and local HTA synergies, and communication strategies tailored to payer expectations.

By the end of the seminar, participants will be equipped to support the design of a robust international pricing and market access strategy.
Your benefit

  • Get practical insights into global commercial and licensing models - from classical sales to managed entry agreements
  • Understand how payer evidence requirements and HTA systems differ across healthcare markets and how to manage them effectively
  • Learn to develop and communicate strong payer value propositions aligned with value-based care principles.
  • Gain hands-on experience with health economic modelling tools such as budget impact, cost-effectiveness, and real-world evidence integration

25092002 Seminar Global Value Demonstration, Market Access & Pricing

Global Value Demonstration, Market Access & Pricing

Benefits
  • Payer Evidence Requirements and HTA systems
  • Health Economic Modelling Tools
  • Pricing Methodologies
  • Officially certified to ISO 9001 and ISO 21001 standards

Webcode 25092002

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Referenten


Alles auf einen Blick

Termin

29/09/2025

29/09/2025

Zeitraum

9:00 am - 5:00 pm online seminar
You may dial in 30 minutes in advance

9:00 am - 5:00 pm online seminar
You may dial in 30 minutes in advance
Veranstaltungsort

online

online

Downloads
Gebühr
Your contact

Dr. Henriette Wolf-Klein
Head of Department

+49 6221 500-680
h.wolf-klein@forum-institut.de

Details

You will gain actionable insights into global pricing, market access strategies, payer evidence requirements, and health economic tools - enabling you to support strategic decision-making across diverse healthcare systems.

Topics

  • Commercial Models for Market Access
  • Evidence Demonstration & HTA
  • Value Proposition and Communication
  • Health economic modeling and evaluations
  • Global Pricing and Market Access Strategy


Who should attend
This course is designed for professionals working in Market Access, Pricing, and HEOR, as well as business development and commercial affairs managers who are involved in shaping or executing global pricing and access strategies.

Aims and objectives

This compact course offers a comprehensive overview of commercial models, pricing strategies, and market access pathways within the global healthcare environment.

Participants will explore essential aspects such as licensing models, payer evidence generation, value-based healthcare systems, and health technology assessments. Through expert-led sessions and practical case discussions, the course enables participants to critically assess value propositions, apply health economic tools, and understand pricing frameworks. Special focus will be placed on the integration of real-world evidence, global and local HTA synergies, and communication strategies tailored to payer expectations.

By the end of the seminar, participants will be equipped to support the design of a robust international pricing and market access strategy.

Your benefit

  • Get practical insights into global commercial and licensing models - from classical sales to managed entry agreements
  • Understand how payer evidence requirements and HTA systems differ across healthcare markets and how to manage them effectively
  • Learn to develop and communicate strong payer value propositions aligned with value-based care principles.
  • Gain hands-on experience with health economic modelling tools such as budget impact, cost-effectiveness, and real-world evidence integration

Further information

Technical requirements

You need a reliable Internet connection to take part in our online events. To have the best possible learning experience, we recommend that you use the latest version of the Microsoft Edge or Google Chrome browsers. You will need a headset, loudspeaker or telephone to play the audio. Further information is available here. Please check beforehand that your microphone or headset and camera are working properly. Do not access our services from a VPN since there are issues with the audio over such connections.

We have integrated Zoom video conferencing software into our Learning Space for our online training courses. If you are not authorised to use Zoom, please get in touch with us so we can make alternative arrangements for you to take part in our online training.

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