A 2-Day Bootcamp Covering All the Essentials
Webcode 26112330
Alexander Almerood
Pharma-Executive, Country Manager
Alexander Almerood is an experienced digital transformation expert and international business administrator with many years of experience in the healthcare sector. He spent six years at Teva ratiopharm, initially as Product Manager and later as Head of Digital Marketing. He then spent nearly four years rebuilding multi-channel marketing at Amgen. Subsequently, he took on the role of Associate Marketing Director at Celgene, where he was responsible for establishing the neurology division. For almost five years, he served as Senior Director Marketing & Sales at BioNTech Europe, overseeing the areas of Marketing, Sales, Sales Force Effectiveness, Global Service, and Global Commercial Digital. Since March 2025, he has been Managing Director of CSL Seqirus in Munich, leading the company with a focus on innovation and sustainable growth in the vaccine sector. His work has received multiple awards. Alongside his professional career, he was engaged for over a decade as a board member of Young Excellence in Healthcare e.V., served for five years as a jury member of the Comprix Digital Award, and was involved in the Effi Jury and the AI Start-Up Award, among others. Since 2019, he has also been the founder of a start-up with the goal of building digital patient ecosystems.
Daniel Schaller
ELEVIRA Healthcare Consulting
Founder and advisor
With over 14 years of experience in pharma & biotech, Daniel Schaller partners with organizations through ELEVIRA Healthcare Consulting to strengthen commercial strategy, optimize go-to-market models, and lead transformational change. His work focuses on unlocking growth potential and delivering measurable business impact in dynamic healthcare environments."
More information please click here.
Maximilian Schulze
Associate Director, Strategy & Operations
Associate Director, Strategy & Operations
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Dr. Victoria Wandt
Associate Director Internal Training & Development GMA
Associate Director Internal Training & Development GMA
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Katharina Stapler-Cebulla
CENCORA PharmaLex, Bad Homburg vor der Höhe, GERMANY
Associate Director Scientific Affairs, Regional Lead DACH Promotional Material & Compliance
More information please click here.
19 - 20/11/2026
19 - 20/11/2026
Day 1: 9:00 am - 5:00 pm CET
Day 2: 9:00 am - 4:30 pm CET
online
online
Event - 1,890€ plus tax
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
Event - 1,890€ plus tax
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
Dr. Myriam Friedel
Conference Manager
+49 6221 500-563
m.friedel@forum-institut.de
Pharma Marketing: Your Foundation for a Strong Start
This seminar gives professionals new to pharma marketing a solid, practice-oriented foundation in the core disciplines they need to contribute effectively from day one. Participants build a clear understanding of how evidence, stakeholders and regulatory boundaries shape pharma marketing in European markets, and how these factors translate into concrete brand planning decisions.
Over two focused days, participants work through the full arc from insight to strategy: they explore digital and omnichannel approaches, learn how Market Access requirements influence messaging, and discover how compliant, evidence-based content is developed and approved. The programme includes workshop exercises that help participants connect theory to practice.
Participants gain a clear picture of how pharma marketing works in practice: from reading the regulatory environment and building an insight-driven strategy, to understanding how Market Access shapes messaging and how compliant content gets developed and approved. They also build a working knowledge of digital and omnichannel approaches, including the role of AI, and leave better equipped to collaborate across functions from day one.
00:00 Day 1
09:00 Welcome & objectives
09:15
Alexander Almerood
10:15 Coffee break
10:30
Alexander Almerood
12:00 Lunch break
13:00
Daniel Schaller
14:30 Coffee break
14:45
Daniel Schaller
15:15
Daniel Schaller
16:45 Q&A
17:00 End of day 1
00:00 Day 2
09:00 Welcome & objectives
09:15
Maximilian Schulze
10:45 Coffee break
11:00
Dr. Victoria Wandt
12:30 Lunch break
13:30
Dr. Victoria Wandt, Maximilian Schulze
14:45
Katharina Stapler-Cebulla
16:15 Wrap Up and Q&A
16:30 End of Seminar
Once you have registered for an event, we will send you the access information for your customer portal. Click here to log in to the customer portal using your email address and password. Please ensure you can access the customer portal before the day of the event.
All important or additional information and personal documents are available in your personalised customer portal. This is also where you start your online courses. If you do not have access to the customer portal yet, you can easily register here.
On the day of the event, you kick off your online training in the customer portal by clicking ‘Participate’ directly in the respective event. You will then be redirected to the Learning Space.
Learn more about our online events here.
You need a reliable Internet connection to take part in our online events. To have the best possible learning experience, we recommend that you use the latest version of the Microsoft Edge or Google Chrome browsers. You will need a headset, loudspeaker or telephone to play the audio. Further information is available here. Please check beforehand that your microphone or headset and camera are working properly. Do not access our services from a VPN since there are issues with the audio over such connections.
We have integrated Zoom video conferencing software into our Learning Space for our online training courses. If you are not authorised to use Zoom, please get in touch with us so we can make alternative arrangements for you to take part in our online training.
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