Effective strategies for credible disease awareness
Webcode 26072330
Daniel Schaller
ELEVIRA Healthcare Consulting
Mr Schaller has been supporting pharmaceutical, medtech and digital health companies in sales, marketing and transformation for over 13 years. Since October 2025, he has been self-employed as the founder of ELEVIRA Healthcare Consulting.
More information please click here.
Alexandra Trudnowski
Dentsu Germany GmbH
As Chief Strategy Officer EMEA & Head of DACH at dentsu Health, I blend strategy, creativity and curiosity to shape the future of healthcare marketing. From global consumer brands to 20 years in pharma, I build international networks that inspire clients and spark innovation across Rx (prescription drugs), DTC (disease awareness campaigns), Corporate and OTC (pharmacy). Passionate about omnichannel marketing, digital strategy, creative, data and CX and brave ideas to improve patient outcomes. More at dentsuhealth.com
09/07/2026
09/07/2026
9:00 am - 4:30 pm seminar
You may dial in 30 min in advance
online
online
Event - 1,290€ plus tax
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
Event - 1,290€ plus tax
The fee includes high-quality course materials (available for download), a certificate of participation, access to our Learning Space and technical support, including a test meeting.
Dr. Myriam Friedel
Conference Manager
+49 6221 500-563
m.friedel@forum-institut.de
Enable teams to plan and run unbranded, non-promotional disease awareness campaigns that inform the public responsibly, remain clearly separate from product promotion, and are ready for EU-wide deployment.
This seminar equips participants with the skills to plan and deliver responsible, unbranded disease-awareness campaigns that inform, engage and support the public without crossing promotional boundaries.
Participants learn how to build evidence-based messages, design audience-appropriate content and structure campaigns that work across European/global markets. Through real case studies and emerging trends, they gain practical tools and strategic clarity to create impactful, future-ready awareness initiatives in their own organisations.
Participants benefit from practical tools, proven frameworks and real examples that help them design effective, unbranded disease-awareness campaigns. They gain confidence in shaping clear, credible messages, choosing the right channels and collaborating with partners to maximise impact. The seminar also provides actionable insights into audience behaviour, campaign planning and emerging trends, enabling participants to apply what they learn immediately in their daily work.
09:00 Welcome & objectives
09:15
Daniel Schaller
10:30 Coffee break
10:45
Daniel Schaller
12:00 Lunch break
13:00
Alexandra Trudnowski
14:30 Coffee break
14:45
Alexandra Trudnowski
16:15 Q&A
17:00 End of seminar
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