2025-04-25 2025-04-25 , online online, 1,690 € zzgl. MwSt. Dr. Thomas Ecker https://forum-institut.de/seminar/25122202-strategic-market-access-in-europe-from-hta-to-pricing-negotiations/referenten/25/25_12/25122202-market-access-pricing-in-europe_ecker-thomas.jpg Strategic Market Access in Europe: From HTA to Pricing Negotiations

This online seminar provides a comprehensive introduction to drug market access and pricing strategies in five key European countries: Germany, Spain, the UK, Italy, and France. Designed for beginners and professionals seeking structured insights into HTA systems, stakeholder roles, and pricing negotiations.

Topics
  • Country-specific payer archetypes and value assessment procedures
  • AMNOG and price negotiations in Germany, including digital health applications
  • Spanish HTA landscape and evolving evaluation processes
  • UK stakeholder mapping post-Brexit and real-world evidence in HTA
  • Italian and French pricing negotiations, managed entry schemes, and orphan drug strategies


Who should attend
This seminar is ideal for professionals new to Market Access, Health Economics, Pricing, or Business Development, as well as those seeking a structured overview of European access systems for pharmaceutical products. No prior country-specific knowledge is required.
Aims and objectives
This intensive two-day seminar offers a detailed overview of current drug market access and pricing strategies across five key European countries: Germany, Spain, the United Kingdom, Italy, and France. Experts will outline each country’s unique regulatory landscape, value assessment methods, and negotiation processes with health authorities. Special emphasis will be placed on challenges related to innovative therapies.

By the end of the seminar, participants will be equipped with practical knowledge to navigate the complex and evolving reimbursement landscape in Europe.
Your benefit

By attending the seminar...

  • you know about the most important differences and similarities with regard to drug market access in Europe.
  • you have insights in key trends in pricing & market access in Europe.
  • you know how to avoid pitfalls in regard to price-referencing.
  • you will get practical tips for your work in Market Access & Pricing.
  • you will benefit from the experience of our local experts.

Market Access & Pricing in EU5

Strategic Market Access in Europe: From HTA to Pricing Negotiations

Your guide to successful entry strategies in Germany, Spain, the UK, Italy and France

Benefits
  • Insights into Market Access & Pricing in 5 Key European Countries
  • Experts with local know-how
  • Also possible as in-house
  • Officially certified to the ISO 9001 and ISO

Webcode 25122202

Jetzt buchen

JETZT Buchen

Referenten


Alles auf einen Blick

Termin

09-10/12/2025

09-10/12/2025

Zeitraum

09 December 2025: 9:00 am - 3:00 pm
10 December 2025: 9:00 am - 3:00 pm

09 December 2025: 9:00 am - 3:00 pm
10 December 2025: 9:00 am - 3:00 pm
Veranstaltungsort

online

online

Downloads
Gebühr
Your contact

Leila Grupp
Team Leader Pharma & Healthcare

+49 6221 500-695
l.grupp@forum-institut.de

Details

This online seminar provides a comprehensive introduction to drug market access and pricing strategies in five key European countries: Germany, Spain, the UK, Italy, and France. Designed for beginners and professionals seeking structured insights into HTA systems, stakeholder roles, and pricing negotiations.

Topics

  • Country-specific payer archetypes and value assessment procedures
  • AMNOG and price negotiations in Germany, including digital health applications
  • Spanish HTA landscape and evolving evaluation processes
  • UK stakeholder mapping post-Brexit and real-world evidence in HTA
  • Italian and French pricing negotiations, managed entry schemes, and orphan drug strategies


Who should attend
This seminar is ideal for professionals new to Market Access, Health Economics, Pricing, or Business Development, as well as those seeking a structured overview of European access systems for pharmaceutical products. No prior country-specific knowledge is required.

Aims and objectives

This intensive two-day seminar offers a detailed overview of current drug market access and pricing strategies across five key European countries: Germany, Spain, the United Kingdom, Italy, and France. Experts will outline each country’s unique regulatory landscape, value assessment methods, and negotiation processes with health authorities. Special emphasis will be placed on challenges related to innovative therapies.

By the end of the seminar, participants will be equipped with practical knowledge to navigate the complex and evolving reimbursement landscape in Europe.

Your benefit

By attending the seminar...

  • you know about the most important differences and similarities with regard to drug market access in Europe.
  • you have insights in key trends in pricing & market access in Europe.
  • you know how to avoid pitfalls in regard to price-referencing.
  • you will get practical tips for your work in Market Access & Pricing.
  • you will benefit from the experience of our local experts.

Detailed programme

09 December 2025: 9:00 am - 3:00 pm
10 December 2025: 9:00 am - 3:00 pm

09:00 Introduction


09:15

Andreas Schalueck

Payer archetypes in Europe
  • Main payer archetypes - similarities and differences

10:15 break


10:30

Dr. Thomas Ecker

Market Access & Pricing in Germany
  • The AMNOG process - role of RWE?
  • Challenge AbDe
  • Managed Access Entry Agreements & Patient Access Schemes
  • Price, volume & revenues
  • Recent legal changes for price negotiations
  • Value based pricing approaches
  • Market Access and pricing for medical apps

12:15 Lunch break


13:00

Marta Taboada Rodríguez, Teresa Otero

Market Access & Pricing in Spain
  • Stakeholder in Spain
  • HTA process and the role of RWE
  • Negociation with SGCMPS
  • Patient Access Schemes
  • Specialties with regard to ATMPs/Gentherapeutics/Orphan drugs
  • Price, volume & revenues forecasting
  • Changes in the evaluation process in Spain, what is already in place and what is expected to come

15:00 End of day 1


09:00

Graham Foxon Ph.D. MBA

Market Access & Pricing in the UK
  • Stakeholder & Stakeholder mapping post Brexit
  • Managed Access Entry Agreements & Patient Access Schemes
  • Role of RWE in the HTA context
  • Specialties with regard to ATMPs/Gentherapeutics/Orphan drugs
  • Value based pricing approaches
  • Price, volume & revenues

09:00 Start of day 2


10:45 break


11:00

Bernd Schollmeier

Market Access & Pricing in Italy
  • Stakeholder in Italy
  • Managed Access Entry Agreements & Patient Access Schemes
  • Role of RWE in the HTA context
  • Specialties with regard to ATMPs/Gentherapeutics/Orphan drugs
  • Value based pricing approaches
  • Price, volume & revenues

12:30 Lunch break


13:15

Bernd Schollmeier

Market Access & Pricing in France
  • Stakeholder in France
  • HTA process and the role of RWE in the HTA context
  • Pricing negociation with CEPS; Value based pricing approaches?
  • Managed Access Entry Agreements & Patient Access Schemes; role of ATU
  • Specialties with regard to ATMPs/Gentherapeutics
  • Price, volume & revenues forecasting

15:00 End of seminar


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