2026-07-17 2026-07-17 , online online, 1,590 € zzgl. MwSt. Dr. Maja Beilmann-Schramm https://forum-institut.de/seminar/26112217-advanced-stakeholder-engagement-from-kols-to-ecosystems/referenten/26/26_11/26112217-kol_beilmann-schramm-maja.jpg Advanced Stakeholder Engagement: From KOLs to Ecosystems

Advanced seminar for Medical Affairs professionals in pharmaceutical and biotech companies who want to move from traditional, KOL-centric work to a strategic ecosystem approach.

Topics
  • Stakeholder mapping, segmentation and prioritisation
  • Designing engagement objectives, hypotheses and value propositions
  • Engagement formats and long-term Medical Affairs plans
  • Conflict management and difficult conversations in complex ecosystems
  • Individual action planning aligned with ethical boundaries and compliance guardrails


Who should attend
This seminar is designed for experienced Medical Affairs professionals from pharmaceutical and biotech companies who are responsible for external stakeholder engagement and scientific collaboration.
Aims and objectives
Medical Affairs is moving beyond traditional, KOL-centric engagement. Today, value is created in complex stakeholder ecosystems that include HCPs, patient communities, payers, HTA bodies, policy makers, digital opinion leaders and data partners.

In this advanced seminar you will learn how to systematically map, segment and prioritise your stakeholder ecosystem and design engagement plans that are both scientifically sound and compliant with European regulations. Through case work you will translate concepts into your own daily practice.
Your benefit

After this seminar, you will be better equipped to:

  • Move from a KOL-centric view to a true stakeholder ecosystem perspective in Medical Affairs
  • Map and segment stakeholders using clear criteria such as influence, interest, impact, alignment and connectivity
  • Translate business and scientific goals into concrete engagement objectives
  • Prepare and conduct difficult conversations with key stakeholders in complex, multi-stakeholder settings
  • Navigate ethical boundaries and compliance guardrails for stakeholder engagement in Europe
  • Define individual action steps and priorities for your own stakeholder ecosystem

Advanced Stakeholder Engagement: From KOLs to Ecosystems

Advanced Stakeholder Engagement: From KOLs to Ecosystems

Advanced stakeholder strategy for pharma

Benefits
  • Practical tools for mapping, segmenting and prioritising stakeholders
  • Clear framework for outcome-oriented engagement planning
  • Officially certified according to ISO 9001 and ISO 21001

Webcode 26112217

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Termin

25 - 26/11/2026

25 - 26/11/2026

Zeitraum

Day 1: 09:00 am - 04:30 pm
Day 2: 09:00 am - 01:00 pm

Day 1: 09:00 am - 04:30 pm
Day 2: 09:00 am - 01:00 pm
Veranstaltungsort

online

online

Downloads
Gebühr
Your contact

Leila Dörfler
Team Leader

+49 6221 500-695
l.doerfler@forum-institut.de

Details

Advanced seminar for Medical Affairs professionals in pharmaceutical and biotech companies who want to move from traditional, KOL-centric work to a strategic ecosystem approach.

Topics

  • Stakeholder mapping, segmentation and prioritisation
  • Designing engagement objectives, hypotheses and value propositions
  • Engagement formats and long-term Medical Affairs plans
  • Conflict management and difficult conversations in complex ecosystems
  • Individual action planning aligned with ethical boundaries and compliance guardrails


Who should attend
This seminar is designed for experienced Medical Affairs professionals from pharmaceutical and biotech companies who are responsible for external stakeholder engagement and scientific collaboration.

Aims and objectives

Medical Affairs is moving beyond traditional, KOL-centric engagement. Today, value is created in complex stakeholder ecosystems that include HCPs, patient communities, payers, HTA bodies, policy makers, digital opinion leaders and data partners.

In this advanced seminar you will learn how to systematically map, segment and prioritise your stakeholder ecosystem and design engagement plans that are both scientifically sound and compliant with European regulations. Through case work you will translate concepts into your own daily practice.

Your benefit

After this seminar, you will be better equipped to:

  • Move from a KOL-centric view to a true stakeholder ecosystem perspective in Medical Affairs
  • Map and segment stakeholders using clear criteria such as influence, interest, impact, alignment and connectivity
  • Translate business and scientific goals into concrete engagement objectives
  • Prepare and conduct difficult conversations with key stakeholders in complex, multi-stakeholder settings
  • Navigate ethical boundaries and compliance guardrails for stakeholder engagement in Europe
  • Define individual action steps and priorities for your own stakeholder ecosystem

Detailed programme

Day 1: 09:00 am - 04:30 pm
Day 2: 09:00 am - 01:00 pm

09:00 Welcome and Introduction


09:15

Dr. Gaetano Pellitteri

From KOL centric to ecosystem thinking in Medical Affairs
  • The evolving role of Medical Affairs in Europe
  • From single stakeholder to ecosystem: who really matters today and why
    • HCPs and KOLs
    • Patient advocacy and patient communities
    • Payers, HTA bodies and policy stakeholders
    • Digital opinion leaders and scientific influencers
    • Registries, research networks and data partners
  • Group exercise: visualising a stakeholder ecosystem for one example indication

10:45 Break


11:00

Dr. Alex Palumbo

Stakeholder mapping, segmentation and prioritisation
  • Principles of stakeholder mapping: influence, interest, impact, alignment, connectivity
  • Going beyond KOL lists: combining qualitative and quantitative insights
  • Segmentation criteria for different stakeholder types
  • Prioritisation matrix: where to invest time and resources

12:30 Lunch break


13:30

Dr. Gaetano Pellitteri

Designing engagement objectives and hypotheses
  • From "activities" to "engagement outcomes": Instead of starting with "we need an advisory board" or "we should meet more KOLs", participants learn to define what they actually want to achieve (e.g. What should change in stakeholders' knowledge?)
  • Examples of tailored value propositions for different stakeholder types
  • Short case work: drafting engagement hypotheses for 2-3 key segments (e.g. KOLs, Patient Advocacy Groups, payers)

15:00 Break


15:15

Dr. Gaetano Pellitteri

Engagement formats and plans: from advisory boards to ecosystems
  • Portfolio of Medical Affairs engagement formats:
    • Advisory boards as one element in a broader journey
    • Co creation projects with patient advocacy and HCPs
    • Scientific steering committees and working groups
  • How to connect formats into a 12-24 month engagement plan

16:30 End of Day 1


09:00

Dr. Maja Beilmann-Schramm

Conflict management and difficult stakeholder conversations
  • Conflict scenarios in multi stakeholder ecosystems:
    • Diverging expectations between Patient Advocacy Groups, payers, HCPs and internal functions
    • Misaligned objectives between Medical Affairs and other internal stakeholders
  • Key principles of constructive conflict management in Medical Affairs
  • Role play or scenario based exercises:
    • Preparing and conducting a difficult conversation with a key stakeholder
    • Managing tension between scientific integrity and external expectations

10:30 Break


10:45

Dr. Bernd Sehringer

Ethical boundaries and compliance guardrails
  • Core ethical principles for stakeholder engagement in Medical Affairs
  • Typical compliance risk areas across stakeholder types (KOLs, Patient Advocacy Groups, payers)
  • Do's and don'ts and red lines for European Medical Affairs practice

11:45 Break


12:00

Dr. Alex Palumbo

Integration and individual action planning
  • Translating workshop content into the participants' own reality
  • Individual or small group work:
    • One concrete stakeholder ecosystem to focus on
    • 3-5 key priorities for the next 6-12 months
    • First steps and internal stakeholders to engage
  • Sharing and peer feedback

12:00 End of the Day


Ihr Nutzen

Technical requirements

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We have integrated Zoom video conferencing software into our Learning Space for our online training courses. If you are not authorised to use Zoom, please get in touch with us so we can make alternative arrangements for you to take part in our online training.

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Once you have registered for an event, we will send you the access information for your customer portal. Click here to log in to the customer portal using your email address and password. Please ensure you can access the customer portal before the day of the event.

All important or additional information and personal documents are available in your personalised customer portal. This is also where you start your online courses. If you do not have access to the customer portal yet, you can easily register here.

On the day of the event, you kick off your online training in the customer portal by clicking ‘Participate’ directly in the respective event. You will then be redirected to the Learning Space.

Learn more about our online events here.

Free pre-meeting and technology check

You can attend one of our pre-meetings and explore our Learning Space free of charge. Registration is not required. You can find available dates for a pre-meeting in your customer portal. Click the green ‘Participate’ button in the pre-meeting in the customer portal and you will be redirected to the Learning Space.

The pre-meeting gives you the opportunity to explore our Learning Space and to familiarise yourself with the technology to start off your online training on the right foot. This is a non-binding offer for all our customers and not a prerequisite for participation. If a pre-meeting date does not suit you but you would still like a technology check, please contact us.

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