2024-08-24 2024-08-24 , online online, 1,780 € zzgl. MwSt. Dr. Arnaud Gasnier https://forum-institut.de/seminar/24111136-the-ip-strategist-complimentary-course/referenten/24/24_11/24111136-complimentary-course-ip-strategist_gasnier-arnaud.jpg The IP Strategist (Complimentary Course)

IP Strategist - the interactive online course which helps you setting up convincing IP strategy plans.

The contents of your course
  • Explore further the matrix-approach for strategy making, with advanced techniques (using Excel)
  • Learn a new methodology to (re)align the IP portfolio with the business focus. Link IP to financials and business strategy.
  • Apply and present these two step-by-step methodologies onsite in teams with peers (2 days)
  • 2.5 consecutive days onsite for extra sharing of best practices among peers


Who should attend
In the past, you attended online courses on IP Strategy where the matrix-based methodology ("method 2" in the agenda below) was presented and applied to a case study by a Patentopolis speaker.

Today, you wish to: - reapply it yourself on a further case, together with peers in a face-to-face format and with direct feedback from the speaker on your progress. - learn another methodology focusing on portfolio review and alignment with a (new) business agenda - gain up-to-date knowledge from practice on value- driven IP strategy and to transform your IP function/team for further supporting business growth.

This course is then designed for you.
The objectives of your course
The IP Strategist is an in-depth course aiming at providing the necessary knowledge, tools and skills for designing and implementing different types of IP strategies. It includes two methodologies for (1) aligning the IP portfolio with the business and (2) building IP strategies from scratch e.g. in new areas or in response to disruption or new competition. The course is interactive including 2.5 onsite days for teamwork with peers.
Your benefit

  • You will understand how to use the IP matrix
  • You will master a step-by-step methodology for IP strategy
  • You will be able to develop an IP strategy systematically

Complimentary Course - IP Strategist

IP Strategist (Complimentary Course)

Toward proactive, aligned and long-term management of innovation and IP

Benefits
  • Hands-on course with proven methodologies
  • Practical tools included
  • 3 interactive days over 1 month including 2.5 consecutive days onsite

Webcode 24111136

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Referent


Alles auf einen Blick

Termin

05/11/2024

05/11/2024

Zeitraum

5 Nov 2024 (Online) - 09:00 to 17:00 CET

19 Nov 2024 (Munich) - 14:00 to 18:00 CET
20 Nov 2024 (Munich) - 09:00 to 17:00 CET
21 Nov 2024 (Munich) - 09:00 bto 16:00 CET

5 Nov 2024 (Online) - 09:00 to 17:00 CET
19 Nov 2024 (Munich) - 14:00 to 18:00 CET
20 Nov 2024 (Munich) - 09:00 to 17:00 CET
21 Nov 2024 (Munich) - 09:00 bto 16:00 CET
Veranstaltungsort

online

online

Gebühr
Your contact

Jean-Claude Alexandre Ho, LL.M.
Lawyer, Conference Manager

+49 6221 500-675
jc.alexandreho@forum-institut.de

Details

IP Strategist - the interactive online course which helps you setting up convincing IP strategy plans.

The contents of your course

  • Explore further the matrix-approach for strategy making, with advanced techniques (using Excel)
  • Learn a new methodology to (re)align the IP portfolio with the business focus. Link IP to financials and business strategy.
  • Apply and present these two step-by-step methodologies onsite in teams with peers (2 days)
  • 2.5 consecutive days onsite for extra sharing of best practices among peers


Who should attend
In the past, you attended online courses on IP Strategy where the matrix-based methodology ("method 2" in the agenda below) was presented and applied to a case study by a Patentopolis speaker.

Today, you wish to: - reapply it yourself on a further case, together with peers in a face-to-face format and with direct feedback from the speaker on your progress. - learn another methodology focusing on portfolio review and alignment with a (new) business agenda - gain up-to-date knowledge from practice on value- driven IP strategy and to transform your IP function/team for further supporting business growth.

This course is then designed for you.

The objectives of your course

The IP Strategist is an in-depth course aiming at providing the necessary knowledge, tools and skills for designing and implementing different types of IP strategies. It includes two methodologies for (1) aligning the IP portfolio with the business and (2) building IP strategies from scratch e.g. in new areas or in response to disruption or new competition. The course is interactive including 2.5 onsite days for teamwork with peers.

Your benefit

  • You will understand how to use the IP matrix
  • You will master a step-by-step methodology for IP strategy
  • You will be able to develop an IP strategy systematically

Detailed programme

5 Nov 2024 (Online) - 09:00 to 17:00 CET
19 Nov 2024 (Munich) - 14:00 to 18:00 CET
20 Nov 2024 (Munich) - 09:00 to 17:00 CET
21 Nov 2024 (Munich) - 09:00 bto 16:00 CET

5 November 2024 - online session: Strategic alignment (method 1 using Excel)
  • New categorization by crossing sources (business plans, technology/product roadmaps, financials, interviews)
  • Design a business scoring
  • IP-business models.
  • IP scoring design: advanced techniques
  • Gap analysis revisited (using Excel) and new IP dashboard to identify and visualize gaps.
  • Make different scenarios for portfolio development (using Excel), also target setting and extra dashboards
  • Case "H2 (Part A)": (1) categorization, (2) business scoring, (3) IP scoring, (4) gap analysis and options, (5) Scenarios and targets

19 November 2024 - Munich Session: Holistic approach for strategy-making (method 2)
  • Short refresher of the matrix-based approach
  • Data analysis revisited (gap analysis, SWOT option generation)
  • Advanced use of the matrix-approach with extra techniques

20 November 2024 - Munich Session: reapply method 1 (team assignment)
  • Each team reapplies method 1 (online session, data crunching only) to a case study "H2 (Part B)
  • Working lunch with teams preparing presentations
  • Team presentation + group discussion + feedback

21 November 2024 - Munich Session: reapply method 2 (team assignment)
  • Each team reapplies method 2 to a case study "Geothermal (Generator)"
  • Working lunch with teams preparing presentations
  • Team presentation + group discussion + feedback

Further information

Timetable

5 Nov 2024 (Online) - 09:00 bis 17:00 CET
19 Nov 2024 (HYPERION Hotel Munich) - 14:00 bis 18:00 CET
20 Nov 2024 (HYPERION Hotel Munich) - 09:00 bis 17:00 CET
21 Nov 2024 (HYPERION Hotel Munich) - 09:00 bis 16:00 CET

Get prepared for the course!

We will send you a reader with details and instructions prior to the course. Thus, you can prepare the case studies and other assignments. To get the most out of the course, participants should count for up to 1 day of preparation before the course to get familiar with the facts of the cases.

CPD: 22 hours

Attendees of this event will get 22 CPD hours certified.

Features of the course

The course is based on cases inspired from practice; it consists of mini-lectures with group discussions, mini-lectures with individual assignments and teamwork (onsite - 2.5 days).

What our participants say

  • The course exceeded my expectations; I expected to be educated in concepts and theories, instead I was equipped with tools and experience!
  • Whilst the methodologies taught during the course are not necessarily the only ones to follow, they gave a good framework and plenty of food for thought.
  • Very good tools for strategically combining IP and business.
  • I really liked how clear and simple a sometimes difficult and convoluted process was structured and presented
  • Really enjoyed the interactive nature of the course; plenty of discussion and lots of hands-on work which helped with the understanding
  • The course is demanding. I previously went through some of the IP-related trainings; all of them provided new aspects and knowledge that suit the target audience, but none of
    them operates on such a high professional and intellectual level.
  • I had no difficulties to translate the course material and the example case study to our client's situation. Cherry-picking and adding personal flavor and aspects unique to the
    Client can be done.
  • As a "non-IP person" working in R&D, however pretty familiar with IP, I found the pace appropriate and it was not difficult to follow.

Our cooperation partner

Patentopolis B.V.

Patentopolis BV is a unique provider specialized in innovation and IP management. We provide: learning solutions with innovative models and crossdisciplinarity tools; online solutions for daily management support; and consulting services for operational and strategic management of IP/innovation. We have a global presence and serve a great diversity of clients (corporates, SMEs, IP firms, consultancies, research organizations, patent offices and more). Patentopolis is regularly recognized with IP management firm awards from its peers in the industry.

This distinguishes our events

of 5 stars of all ratings from 2023

of 5 stars on Trustpilot = good

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Testimonials

9 January 2017
'This 2.5-day course on IP strategy is an important milestone for me and my company. The tools provided during this extensive course will allow me to apply the methodology DIPS of Patentopolis in IP strategy project for my company. I will recommend this course mainly to IP managers having limited IP experience with strategy-making. It gives a lot of materials on the methodology DIPS and also an opportunity for data crunching, which is exactly what I was looking for.'

Rimma Pugatsch Shendelzon, IP Manager

Landa Corporation (Israel)

10 January 2017
'IP strategy is essential for business success, and I don’t want to rely on just gut feeling or hope as a strategy. Therefore, it makes sense to follow an effective methodology like DIPS of Patentopolis, since this is a well-structured, clear and logical approach. Highly recommended!'

Dr. Markus Glänzel, Director IP Management

Evonik Nutrition & Care (Germany)

10 January 2017
'What I liked the most from this 2.5-day course on IP strategy is the methodology DIPS for strategy making since it is very practical. This Patentopolis methodology gives a path to follow where to start, as well as how to analyse data and interact with other functions during the planning phase and after.'

Reino Savela, IP Counsel

ABB AB (Sweden)

10 August 2017
'There is a real need for many companies to get a structured approach to IP strategy. That’s exactly what Patentopolis course on IP strategy offers'

RamsvikTrond, Partner, European Patent Attorney

Onsagers AS (Norway)

17 July 2017
'Patentopolis course on IP strategy was up to my expectations and as defined during the first hour of the course. The DIPS® matrix and methodology is a very powerful toolkit, which helps to visualize how to capture value and where to invest budget and resources in areas which are relevant to the company. At the same time, it is a simple tool which can be practically implemented in my company and is effective for conveying relevant IAM aspects to managers. I very much enjoyed the course and particularly its hands-on exercise approach. Thanks to the course, I have now a more realistic view of what IP strategy is.'

Eugenio Souto Pampín, European Patent Attorney

IMEC (Belgium)

17 December 2018
'I attended the Patentopolis strategy seminar 18 months ago and found the content very interesting and important. I have started IP-strategy discussions with several clients and we started corresponding projects. My experience is that it takes a ‘change of mindset’ for IP-Managers and CTOs/CEOs of SMEs to discuss on the IP strategy level. The insight I got from the Patentopolis seminar helped me to keep the discussions with the clients on track. Also, the projects with the clients helped me to improve the understanding of what they really need. Still, it takes a lot of time and patience to reach the goal of such strategy projects in SMEs. In that process, Patentopolis strategy seminar and tools are unique and I learnt a lot there to get to a practical useful end.'

Werner A. Roshardt, European Patent Attorney, Equity Partner

Keller & Partner Patentanwälte AG (Switzerland)