Multi-Country Strategic Marketing
From country prioritization to cross-market execution for Global Marketing Leads in pharma.
- Expert faculty from international pharma marketing practice
- Cross-country peer exchange with senior marketing professionals
- Officially certified according to ISO 9001 and ISO 21001
Online-Seminar
From
1.890,00 €
plus VAT
Services & Process
Veranstaltung - 1.890,-€ zzgl. MwSt.
The registration fee includes downloadable course materials, a certificate, access to the Learning Space, and technical support, including a pre-meeting.
Period:
each day from 9:00 am until 4:30 pm CET
You may dial in 30 minutes before the session starts
Booking details
Online-Seminar
From
1.890,00 €
plus VAT
Services & Process
Veranstaltung - 1.890,-€ zzgl. MwSt.
The registration fee includes downloadable course materials, a certificate, access to the Learning Space, and technical support, including a pre-meeting.
Period:
each day from 9:00 am until 4:30 pm CET
You may dial in 30 minutes before the session starts
This two-day seminar equips Global Marketing Leads in pharma with the strategic and operational skills to manage multi-country marketing effectively. From country prioritization and launch sequencing to governance, compliance and AI enablement, participants work through the full journey from global strategy to local execution. Two hands-on workshops included.
Your speakers
What to Expect
- Country prioritization and launch sequencing across markets
- Market access and pricing as strategic input for marketing decisions
- Omnichannel adaptation at market and channel level
- Customer-centric HCP engagement and brand positioning across markets
- Operating model design: governance, decision rights and compliance
- AI and technology enablement for multi-country marketing
- Training includes two Workshops
Who Should Attend
This seminar is designed for experienced marketing professionals in the pharmaceutical industry who are responsible for cross-country marketing strategies and their operational implementation.
This seminar is particularly suitable for:
- Global Marketing Leads and Global Brand Managers
- International Brand Managers and Regional Marketing Directors
- Launch Excellence Leads and Launch Strategy Managers
- Medical Affairs Managers with cross-country marketing responsibility
- Commercial Excellence Managers involved in multi-market execution
Objective of the Event
This seminar equips Global Marketing Leads with the skills to design and operationalize a multi-country marketing strategy, from strategic direction to day-to-day execution.
Day 1 addresses the strategic foundation: where to play, in what order, and under which external constraints. Participants work through country prioritization and launch sequencing, explore market access and pricing as strategic input for marketing decisions, and develop a clear approach to omnichannel adaptation across markets.
Day 2 translates strategy into execution. It covers customer-centric HCP engagement and brand positioning across markets, operating model design with governance structures and decision rights, compliance integration, and the practical use of AI and technology to enable multi-country marketing at scale.
Both days include hands-on workshops in which participants apply the frameworks directly to their own organizational context.
Your Benefit
Participants have expanded their knowledge in
- Market prioritization and launch sequencing
- Global-to-local governance and decision rights
- Cadence and KPI management for cross-country execution
- Operating model design, ready for internal application
Programme
each day from 9:00 am until 4:30 pm CET
Day 1
Piotr Wrzosinski
Where to play, in what order, and how to avoid disconnected local activity
- Translate global brand strategy into country-level priorities while maintaining strategic coherence
- Apply principles for country prioritisation and launch sequencing, including IRP and access implications
- Identify common failure points in global-to-local strategy transfer
Maximilian Schulze
- Access and pricing as strategic input for marketing decisions
- Value sequencing across markets
- When pricing constraints should dictate launch order
- Working relationship between marketing and market access teams
Piotr Wrzosinski
- Adapt channel and content strategy locally without breaking the global model
- Distinguish true local market needs from preferences and legacy habits
- Build strong feedback loops between global, regional and local teams to improve adoption and performance
Piotr Wrzosinski and Maximilian Schulze
Turning the strategic discussion into a practical country and channel plan.
- Apply country prioritisation and launch sequencing to your own business context
- Assess how access and pricing considerations may influence launch order and marketing focus.
- Define high-level omnichannel adaptation priorities for a selected country or market archetype.
Day 1 - Welcome & objectives
From Global Strategy to Local Relevance
From Global Strategy to Local Relevance
Piotr Wrzosinski
Where to play, in what order, and how to avoid disconnected local activity
- Translate global brand strategy into country-level priorities while maintaining strategic coherence
- Apply principles for country prioritisation and launch sequencing, including IRP and access implications
- Identify common failure points in global-to-local strategy transfer
Coffe break
Marketing Meets Market Access & Pricing
Marketing Meets Market Access & Pricing
Maximilian Schulze
- Access and pricing as strategic input for marketing decisions
- Value sequencing across markets
- When pricing constraints should dictate launch order
- Working relationship between marketing and market access teams
Lunch break
Omnichannel Adaptation Across Markets
Omnichannel Adaptation Across Markets
Piotr Wrzosinski
- Adapt channel and content strategy locally without breaking the global model
- Distinguish true local market needs from preferences and legacy habits
- Build strong feedback loops between global, regional and local teams to improve adoption and performance
Coffee break
Workshop: Strategy Application
Workshop: Strategy Application
Piotr Wrzosinski and Maximilian Schulze
Turning the strategic discussion into a practical country and channel plan.
- Apply country prioritisation and launch sequencing to your own business context
- Assess how access and pricing considerations may influence launch order and marketing focus.
- Define high-level omnichannel adaptation priorities for a selected country or market archetype.
End of day 1
Day 2
Orlando Santos
- HCP engagement at individual level across countries
- Behavioural data and segmentation as the foundation of local execution
- Personalisation at scale across markets, regions and cultures
- Brand positioning across markets: consistency meets local relevance
Piotr Wrzosinski
- Define decision rights across global, regional and local teams
- Design governance and cadence models that support speed and affiliate engagement
Integrate compliance as a design factor from the beginning
Piotr Wrzosinski
- Draft a practical operating framework for multi-country marketing execution
- Define governance structures, decision rights, escalation pathways and KPI checkpoints
- Prepare a short executive-style pitch on how the proposed model improves speed, consistency and market adoption
t.b.d.
- AI use cases for content localisation and campaign automation
- Performance tracking across markets
From Engagement to Execution: Customer-Centric Marketing Across Markets
From Engagement to Execution: Customer-Centric Marketing Across Markets
Orlando Santos
- HCP engagement at individual level across countries
- Behavioural data and segmentation as the foundation of local execution
- Personalisation at scale across markets, regions and cultures
- Brand positioning across markets: consistency meets local relevance
Coffee break
Operating Model Design: Governance, Decision Rights & Compliance Integration
Operating Model Design: Governance, Decision Rights & Compliance Integration
Piotr Wrzosinski
- Define decision rights across global, regional and local teams
- Design governance and cadence models that support speed and affiliate engagement
Integrate compliance as a design factor from the beginning
Lunch break
Workshop: Operating Model Design
Workshop: Operating Model Design
Piotr Wrzosinski
- Draft a practical operating framework for multi-country marketing execution
- Define governance structures, decision rights, escalation pathways and KPI checkpoints
- Prepare a short executive-style pitch on how the proposed model improves speed, consistency and market adoption
Coffee break
Technology, AI & Commercial Enablement
Technology, AI & Commercial Enablement
t.b.d.
- AI use cases for content localisation and campaign automation
- Performance tracking across markets
Wrap Up and Q&A
End of Seminar
Downloads
Whitepaper: Storytelling in Healthcare Communication
Weitere Informationen
Technical requirements
You need a reliable Internet connection to take part in our online events. To have the best possible learning experience, we recommend that you use the latest version of the Microsoft Edge or Google Chrome browsers. You will need a headset, loudspeaker or telephone to play the audio. Further information is available here. Please check beforehand that your microphone or headset and camera are working properly. Do not access our services from a VPN since there are issues with the audio over such connections.
We have integrated Zoom video conferencing software into our Learning Space for our online training courses. If you are not authorised to use Zoom, please get in touch with us so we can make alternative arrangements for you to take part in our online training.
Access to and procedure for online events
Once you have registered for an event, we will send you the access information for your customer portal. Click here to log in to the customer portal using your email address and password. Please ensure you can access the customer portal before the day of the event.
All important or additional information and personal documents are available in your personalised customer portal. This is also where you start your online courses. If you do not have access to the customer portal yet, you can easily register here.
On the day of the event, you kick off your online training in the customer portal by clicking ‘Participate’ directly in the respective event. You will then be redirected to the Learning Space.
Learn more about our online events here.
Our Recommendations
Further Information
Your Contact Person
We are happy to advise you personally and individually.
Dr. Myriam Friedel
Conference Manager
+49 6221 500-563
m.friedel@forum-institut.de