Advertising, Marketing & Sales
Advance your expertise in pharmaceutical marketing and sales. Our events cover innovative and practice-oriented topics across pharma marketing – from content marketing and digital campaigns to pharmaceutical advertising law and HWG compliance.

Qualification Course: AI Management in the Pharmaceutical Industry
This qualification course is aimed at professionals and leaders in the pharmaceutical industry who already have basic prior knowledge of artificial intelligence.Advanced Stakeholder Engagement: From KOLs to Ecosystems
Advanced seminar for Medical Affairs professionals in pharmaceutical and biotech companies who want to move from traditional, KOL-centric work to a strategic ecosystem approach.Language: English
Pharma Marketing: Your Foundation for a Strong Start
This two-day online seminar gives newcomers to pharma marketing a solid, practice-oriented foundation. Participants learn how to translate insights into strategy, understand Market Access and digital…Language: English
Update Biosimilars 2026
This seminar covers the key regulatory shifts shaping the biosimilars landscape in 2026. Explore how the revised EU pharmaceutical legislation, the EU Biotech Act, and global regulatory convergence…Language: English
AI in Pharma: Foundations, Use Cases and Implementation in Europe
Learn how artificial intelligence is transforming the pharmaceutical industry in Europe. This foundation course covers AI concepts, key use cases, EU AI Act and GDPR essentials, GxP implications and…Language: English
Multi-Country Strategic Marketing
This two-day seminar equips Global Marketing Leads in pharma with the strategic and operational skills to manage multi-country marketing effectively. From country prioritization and launch sequencing…Language: English
Contact
We are happy to provide you with personal and individual advice.
Our professional development portfolio is extensive. We would be pleased to discuss your requirements with you personally and help identify the most suitable options from our range of offerings. Let our professional development experts advise you and feel free to contact us today.

Cornelia Gutfleisch
Team Lead Pharma & Healthcare
+49 6221 500-694
c.gutfleisch@forum-institut.de